What a WHSV producer does:
1) Monitor social media sites and accounts
2) Assign stories to reporters and photographers
3) Communicate coverage plans with assignment manager and other producers
4) Share promotable stories with promotions department for newscasts
5) Monitor AP wires for new stories
6) Build rundown, write scripts and graphics for show, and approve reporter scripts
7) Keep track of show ascertainments
8) Coach and train reporters/photographers
9) Attend benchmark reviews with news director

A producer is responsible for creating newscasts. This involves creative producing and communication with reporters and other producers in the newsroom. Each show has a slightly different format to follow. A producer’s day starts with an editorial meeting with the reporters, producers and newsroom management. The producer will assign stories and story formats to the reporters and photographers. They then start building their show rundowns using reporter content and a number of sources, including: CNN, ABC, FOX, social media, affiliate and sister stations and press releases. They will also keep an ear out for breaking news and help dispatch reporters to local breaking news, or add the news to their shows. Generally, a producer’s rundown is never locked in, even when the show is on air.

Producers are also responsible for monitoring social media. They will attend monthly benchmarking meetings with the news director and occasionally get feedback from the station’s consultants. Producers give feedback to reporters. They meet with the promotions team to help them promote the more teasable stories in their newscast. They also complete ascertainments each quarter and are responsible for filling out the daily discrepancy report.

Why be a WHSV producer?
Our producers have the chance to produce a variety of shows, from shows that are all hyper-local content to shows with a combination international, national, and local news. WHSV producers are encouraged to stack and write creatively. Our WHSV producers also jump into writing for the newscasts as soon as their first week, so it’s possible that someone who just graduated from college has the opportunity to produce a full show within months of starting.